Joseph Jaffe

A well-recognized leader of the new marketing, Joseph Jaffe continues to teach brands and marketers alike the importance of authenticity and engagement within the consumer conversation. Joseph’s impassioned, straight-shooting and honest perspectives into the power shift from brand to consumer, the continued fragmentation of the media and proliferation of media options reveals what marketers must to do leverage this changing dynamic and develop win-win situations for businesses, brands and lives.

This practical and brilliant revolutionary offers regular commentary on his blog “Jaffe Juice”. Currently the President of crayon, Jaffe is the author to two widely-read bestsellers, Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising and Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership.