Day 1 Day 2

	7:45-8:30		Registration, Networking Breakfast
	8:30-8:45		Opening Remarks: Nancy Kramer—CEO and Founder, Resource Interactive
	8:45-9:15		iTalk: Kelly Mooney—President and CXO, Resource Interactive The Open Imperative What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences.
	9:15-10:15		Keynote: Joseph Jaffe—Author, Join the Conversation Are You Still Just Communicating? All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web.
	10:15-10:25		Speed Sharing Through questions and conversation starters, we will discuss the hot topics of the day in small groups.
	10:25-10:45		Break
	10:45-11:45		Panel Moderator: Susan Ashley—Executive Director, Client Services, Resource Interactive Adam Brown—Director, Digital Communications, The Coca-Cola Company Jan Valentic—SVP of Marketing, The Scotts Miracle-Gro Company Stan Joosten—Innovation Manager, Holistic Consumer Communication, Procter & Gamble And Community Makes Three Megabrands like The Coca-Cola Company, P&G and Scotts have been talking with individual consumers for ages, but with the power of consumer communities, even the seasoned pros have to reinvent everything from organizational structures to entirely new consumer-facing roles.
	11:45-Noon		Speed Sharing
	Noon-1:30		Lunch Speaker: Marsha Collier—Author, over 15 books on eBay My Life as an iCitizen One of the world's most recognized eBay authorities shares her success story—how she used the tools of the social web to redefine her career and how eBay embraced her efforts.
	1:30-2:30		Keynote: Duncan Watts—Principal Research Scientist, Yahoo! Research Influential or Insignificant? Duncan rivets us with his empirical approach and application of network theory to sociology. So when he encourages brands to extend the conversation beyond the elite few and interact with networks on a vaster, exponential level, we can't help but listen.
	2:30-3:00		iTalk: Steve Knox—CEO, Tremor Lynchpins of Communication Steve and the crack team at Tremor believe in the power of the influential and have built brands connecting with these elusive individuals using the tools of the social web. Just how much influence do they really offer anyway?
	3:00-3:10		Speed Sharing
	3:10-3:30		Break
	3:30-4:30		Panel Moderator: Molly Metzger - Innovation Consultant, Resource Interactive Sam Decker—CMO, Bazaarvoice Tim Smith—Chief Strategy Officer, Lemonade, Inc. Manish Chandra—CEO, Kaboodle Adam Weinroth—Director of Product Marketing, Pluck What Consumers Can Do Even card-carrying believers of the value creation of online consumer advocates need to learn more about how to better support their efforts. The companies on this panel will share their unique approaches to word-of-mouth advocacy by tapping the consumer's motivation to create, share and influence.
	4:30-5:00		iTalk: Tom Venable—EVP, InnoCentive The Allure of Open Innovation Through an open call, progressive organizations can fast-track R&D and traditional product development by reaching out to some of the world's most creative thinkers—icitizens who thrive on solving tough challenges and accelerating change.
	5:00-5:15		Wrap-Up
	7:00-11:00 pm		Join us for Drinks, Dinner and Conversation Martini Italian Bistro, 445 North High Street Shuttle Service from the hotels begins at 6:30pm

iCitizen Tuesday, May 20, 2008 The Blackwell Auditorium Fisher College of Business The Ohio State University