Everywhere Commerce: From Shareable to Shoppable Moments
iCitizen is Resource Interactive’s flagship event for digital-era thought leadership. Since 2006, our client symposium has hosted a dazzling roster of business visionaries, best-selling authors, academic leaders and technology pacesetters. They, along with Resource’s own associates, generate a one-of-a-kind forum for idea exchange and actionable inspiration that vividly frames the major opportunities and challenges facing marketers today.
iCitizen 2011 sets its sights on the ecommerce revolution. Ecommerce capabilities have evolved from a destination site to multiple content-rich, social-fueled experiences across a range of touchpoints–giving consumers the ability to buy what they want exactly when and how they want it. Buying becomes more informed but also more impulsive, opportunistic and–more than ever–peer-influenced. Our symposium protagonist–the icitizen–has lost none of the traits that drove brands to open. But she is now increasingly channel-agnostic, searching, scanning and shopping via phone or tablet or video, learning to love the swirl of shopportunities being created by commerce innovators.
Join us for a day-and-a-half look at the best ways to achieve connected brand commerce experiences that build brand equity while realizing the conversion potential of each and every consumer touchpoint–even those yet to be invented. Join us as well for the collegiality that has made iCitizen an event not to be missed.
